An Undervalued Market: The Purchasing Power of People With Disabilities Implications for Business Per the AMERICAN INSTITUTES FOR RESEARCH | AIR.ORG. Although people with disabilities earn less than people without disabilities and represent a smaller share of the market, businesses… Read moreAn Undervalued Market
How to Measure Purchasing Power Market researchers and businesses often estimate the disposable and discretionary income of a group to assess market size, growth, and population characteristics. To understand the purchasing power of the market segment of consumers with disabilities… Read moreMeasure this Purchasing Power
People with disabilities range from children and youth to adults and the elderly. Approximately one in five people in the United States, or 64 million, have a disability. Of that number, 22 million, or 35%, are of prime working age… Read moreWho are People with Disabilities?
People with disabilities present business and industry with man opportunities for growth and a steady consumer spending base. Businesses can benefit from hiring people with disabilities because they provide unique abilities to a strong labor force in diversity, improve productivity,… Read moreThe new business market
The total after-tax disposable income for working-age people with disabilities is about $490 billion, which is similar to that of other significant market segments, such as African Americans ($501 billion) and Hispanics ($582 billion); The Disability Market Discretionary income for… Read moreA Market of $490 Billion